17 nov. The people are the ones that give the vibe of a business … so if the scenario is a positive one send that message to the others also.
I am going to say it one million times … if you want to make online money or bring most of your customers from the internet … then all you need to do is to understand the philosophy behind the virtual connections and how you actually communicate online.
Let’s say you open a … coffee shop.
Most of them are in the central area, but i also saw some of them on streets with not so many people going through there.
Somehow … knew the place and they came there all the time.
It was a total mystery for me how those businesses where running so, so well.
But later on … i understood that people where coming into that place for the vibe of it … not for the coffee.
People need to find small island of relaxation into the city … and just by going there they could switch the vibe in a beautiful way … right away.
I remember that years ago, i went many times to Vienna … and i’ve been to Schönbrunn Palace … just to drink a glass of wise.
It was quite expensive … but the vibe of that place was amazing.
I also remember that one day i accidentally entered in a coffee shop from the city center … where a coffee and a biscuit costed … 15 euros.
I was wondering myself … “How the hell they charge 15 euro for that?!”
But if you know to analyze right … the price of 15 euros … you will understand that anyone in the world will pay this, considering it’s even cheap … to change the vibe of the inner soul.
Understanding that the coffee shop is not about coffee …, but maybe about relaxation, spending time with dear friends … and connecting to the beautiful vibes of life … this is actually the message you need to send over the internet to all the others that never came to that place.
Of course … telling them the story of the coffee used, or few words about the cakes that you are serving in there is quite important … but the most important thing you need to tell them is that you are … a place with an amazing vibe and that in there they will feel great.
They will somehow recharge their batteries … and you are the one that will going to help them to do that.
So … keep in mind to let them know all the time that a coffee served in that place … is an amazing experience.
Nothing more … nothing less!
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